University of Phoenix / Web Store Product Designs

Client: University of Phoenix

Project Summary: Web Store Refresh and Product Designs

Objective: University of Phoenix provides a career-relevant and affordable education that fits their life. Most students participate online offering higher education certifications for working adults. As a part of their brand refresh and initiative to enhance quality of student enrollment experience they were looking to add new and innovative product line and web assets to their online store.

Deliverables & Actions:

• Web Store Refresh

• Market Research 

• Product Merchandising & Design

• Store Promotion

• Marketing Materials

Strategy: They needed help with creative and taking products to new level. I wanted to create a line of merchandise that is stylish with retail look and feel, from college-retro to trendy, specifically branded for University of Phoenix students and alumni. We were expected to push envelope with proactive and creative approach, giving as many ideas as possible. 

They implemented and produced many of our product designs. We successfully improved the store quality and sales went up after the refresh. We also worked with their digital team to design store merchandise to coincide with their social communications.