The Pokémon Company International / Packaging

Client: The Pokémon Company International

Project Summary: Licensing Division Holiday Ornament and Packaging

Objective: Design and develop holiday ornaments and packaging based on Pokémon’s four most popular characters. They were to be sold at retail stores during holiday shopping time.

Deliverables & Actions:

• Market Research

• License Management 

• Product Development

• Packaging

• Localization

• Retailer Specific EDI Compliant

• Concept & Development

• POP, Endcaps & Other Floor Displays

Strategy: Pokémon is one of the most beloved brand globally. With their strong brand compliance and fan base it is no small task to create products with the characters. It was critical that we follow their strict brand guidelines and pay close attention to details, while creating packaging that is unique and stands out in retail shelf space.

Our expertise with custom product development, social compliant manufacturing practices and product safety has provided great value to our retail clients – mass and boutique.