T-Mobile / Branded Gear Program

Client: T-Mobile

Project Summary: Branded Gear Program Online Store for Employees

Objective: We run every aspect of the online branded gear program for T-Mobile employees and company fans, from the platform to inventory. They are looking to refresh their employee program site and create a line of branded apparel for the online store.

Deliverables & Actions:

• Web Store Refresh

• Product Merchandising & Design

• Store Promotion

• Marketing Materials

Strategy: The website and products needed to feel fresh and new, incorporating their signature color - magenta. Each piece reflects the brand, audience, and their buying habits. They were also opening new flagship stores in six cities so they needed retail merchandise designs that reflect their brand. I created custom designs with cityscape art along with specific products matching each city, that are unique and on brand.