Outdoors for All

Client: Outdoors For All Foundation

Project Summary: Rebrand and Logo Design

Objective: Founded in 1979 in the Pacific Northwest, Outdoors for All is a national leader in delivering adaptive and therapeutic recreation for children and adults with disabilities. Outdoors for All enriches the lives of individuals with disabilities and families and helps them to get out and enjoy the great outdoors. Formally known as Ski For All, as they expand their programs to not only skiing but also various activities including snowboarding, cycling, kayaking, hiking, military programs and other custom events, they needed an overall brand makeover to match their mission. 

Deliverables & Actions:

• Brand Refresh 

• Logo Design

• Marketing Materials

Strategy: Creating brand mark that is all-inclusive with modern look and feel was essential. It needed to work for different applications in various sizes and imprint areas. I was able to create a logo and brand that is memorable and easy to implement by various teams like volunteers, vendors and consultants.