HALO Branded Solutions

Client: HALO Branded Solutions

Project Summary: HALO Rebrand Launch

Objective: HALO is the global leader in branded merchandise industry, yet the brand identity and messaging strategy did not accurately reflect this. The logo was outdated and we needed to enhance and elevate the messages we communicate to our clients and prospects about HALO.

Deliverables & Actions: I was responsible for the overall visual and creative needs of the brand. I was tasked to lead the rollout of our visual language across all critical touchpoints. I identified scope and plan, and successfully led the creative executions team to transition all internal and external documents by developing an inventory list and design workplan.

- Brand Guidelines

- Brand Assets

- Marketing Materials

- Presentation Templates

- Web Design

- Branded Product Designs

- Photoshoot Art Direction

Strategy:

• Identified required steps for the launch

- Set timeline and milestones

- Set work groups

- Set expectations