F45 / Branded Gear and Apparel

Client: F45

Project Summary: Training Gear and Apparel Designs

Objective: F45 is a community brand, not just a place to go workout. They approached us to create a line of branded apparel for trainers and customers to wear while working out, posting on social media to show off their gear, their lifestyle, their workouts, and their personal image. 

Deliverables & Actions:

• Market Research 

• Product Merchandising & Design

• Store Promotion

• Marketing Materials

Strategy: Their audiences are social influencers who are actively posting with F45 gear on social media. I wanted to offer creative and trendy products that they are proud to wear and share on social to increase brand awareness and drive sales. Extensive market and trend research was done to ensure our design offerings were on point and fashion-forward, while unique to their customer base. We experimented with various logo placements, printing techniques and custom graphic explorations.